![]() What are the biggest challenges you have been facing with re-opening? Are there new obstacles in ensuring and providing consistently high service standards? Fortunately, when we built our first Equinox Hotel we didn’t just focus on a new build hotel but also building g new ideas for our industry from a hospital grade air filtration system to virtually paperless and clutter free rooms. It was this same mindset that enabled us to be the first hotel in New York to empower a fully contactless stay. Once we felt that we could ensure the safety of our guests, support the broader re-opening efforts of our neighbours in Hudson Yards and deliver an un-compromised lifestyle experience, we did. Our aim was to be the healthiest hotel in the world so we didn’t just want to re-open in New York, we wanted to lead the way.įrom your very early feedback, to what extent Covid-19 safety & hygiene measures are a primary criteria when booking your property? In this respect, is the fact that your hotel is newly built, a competitive advantage?Įquinox has always been known for the strictest cleanliness protocols in the industry, our guests and members have come to expect those exceptionally high standards. We chose to open when we felt the time was right, based on local government guidelines, and knew that we would not open any sooner. ![]() How important has it been to open your property as early as possible? (considering many luxury hotels in NYC have not reopened) Norton is one of the most respected visionary luxury hotelier in the world. Previously, he had several senior executive positions including President, Four Seasons Hotels & Resorts. CPP-LUXURY.COM has recently interviewed Christopher Norton, CEO of Equinox Hotels.
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